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Lady Gaga

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  1. -06-02-11 Lady Gaga's New Approach to Sales (New York Times)
      "The extraordinary success of 'Born This Way' ó it outsold the next 42 albums on Billboardís chart combined ó are a testimony to Lady Gagaís appeal and the hard work of her business team, which devised one of the most extensive and savvy marketing campaigns ever mounted in music."

      "Once an artistís biggest source of income, recorded music now plays second fiddle to touring, endorsements, merchandise sales and an array of other revenue streams once considered ancillary. Thatís especially true for an artist like Lady Gaga, who has lined up more branding and promotional deals in the last six months than most artists will in a lifetime." 05-11

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