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Terms: learning company
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  1. -10-31-08 DNA Kits Available at Retail Costs (Time.com)
      "Learning and sharing your genetic secrets are at the heart of 23andMe's controversial new service — a $399 saliva test that estimates your predisposition for more than 90 traits and conditions ranging from baldness to blindness. Although 23andMe isn't the only company selling DNA tests to the public, it does the best job of making them accessible and affordable. The 600,000 genetic markers that 23andMe identifies and interprets for each customer are 'the digital manifestation of you,' says Wojcicki (pronounced Wo-jis-key), 35, who majored in biology and was previously a health-care investor." 07-07

  2. Lumosity Brain Exercises (Techland.com)
      "It doesn't take a genius to realize why web-based brain training website Lumosity grew 400 percent to 11 million users in 190 countries last year. That's because the mentally stimulating website not only helps scientists understand how the brain works, but provides puzzles that help you use your memory and thought processes."

      " 'We can dig through the database to get a better understanding of how people can improve their cognitive performance,' co-founder and Chief Science Officer Mike Scanlan told Mashable."

      "The website was started in 2007 in collaboration with Stanford, Harvard, Carnegie Mellon and Columbia University. Scientists use player's data to understand how the brain functions, and the company creates games to fit the findings." 02-11

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